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TheDunkwas the first basketball shoe which the brand marketed to college teams. At release in 1985 the brand paired up with several top-tier schools to create colourways that matched the team uniforms. Even if you've never watched college basketball, names likeMichigan; Kentucky, Syracuse; and UNLV no doubt ring a bell. This campaign catapulted the Dunk onto the radar of both college athletes andstudentsoncampus.
The colours of white andred are those of St John's University in Queens, New York. The iconic combination was part of the original Be True lineup, albeit on a Dunk Hi (like all of the OGs).
